That’s Edu-Tainment!

Would you like to sell more? Then start selling less!

Best Selling author Jeffrey Gitomer says “People hate to be sold, but they sure love to buy!”

The days of selling ice to Eskimos are over. People don’t have time or patience for pushy salespeople and get turned off by high-pressure tactics.

Instead, consumers are turning to “thought leaders” who take the time to educate them and even entertain them. Their nurturing builds trust and earns “reciprocity” because they give so much value in advance.

How To Implement:

People buy from people they “Know, Like and Trust”.

Use the 3 “E’s”: Educate, Entertain and Engage to bond and build rapport with your current and future customers.

You will probably end up selling a whole lot more by selling less!

Need Help?

If you would like help implementing these marketing tips, or would like to discuss the many ways that we can help you make “More Sales Now”, visit our “Contact Us” page and let us know how we can help you!

Boyd Bowker