Email Subject Lines That Get Opened!

If no one opens your emails, then no one reads the contents. If no one reads, then no one clicks. If no one clicks…well, you get the idea, right? No one buys! It’s that simple. The single most important few words in any email are those in the subject!

So, how do you write a subject line that does all the above, makes people stop scrolling, gets the email opened, and set you up to get people to take whatever action you want them to take in the body of the email?

You use benefits in the subject line, instead of features!

Every product that you sell has benefits and features. A feature is what the product does. So, let’s take a car, for instance. A feature of a car is the engine size, or perhaps the great radio inside.

As opposed to a feature, a benefit is from the point of view of the prospective buyer. Let’s go with the car analogy for a second. So, a benefit of a big engine is you get to drive fast. A benefit of a great radio would be you at least get great entertainment while stuck in traffic.

A benefit is basically a statement of what problem your product solves for the buyer.

If you’ll keep that in mind when you write promotional emails, you’re open rates will not only soar, but you’ll find your click through rate soaring too!

How To Implement:

Take one of your best selling products. Take a piece of paper and draw a vertical line down the middle. List the features on one side and the benefits on the other. Every feature has a benefit…otherwise it wouldn’t be a feature!

Next, pick three benefits you think your target market would respond to best. Turn each of those three into a subject line for an email. Great phrases to use are… “How…” and “You…”. Create two subjects for each benefit.

If you know how to split text emails to see which subject line is opened more often do so.

Here are a few examples:

• “Save More Money On Your Taxes With This”
• “Your Best Vacation…Coupon Inside”

Need Help?

If you would like help implementing these marketing tips, or would like to discuss the many ways that we can help you make “More Sales Now”, visit our “Contact Us” page and let us know how we can help you!